The benefits of 360 degree feedback - for individuals and organisations

There are many benefits of an effective 360 degree feedback program to both individuals and the organisation. 360 degree feedback can provide a cost effective way to measure an individual's strengths and development needs and drive people performance that will impact organisational success.

Benefits of effective 360 degree feedback to the organisation and the individual include:

Organisation:

  • A cost effective and quick method of gathering information and supporting the development of their managers and leaders
  • Involves people with different perspectives in different roles and at different levels
  • Provides both quantitative and qualitative data which can directly inform talent management and succession planning strategies
  • Provides a sound basis for development planning and performance improvement
  • Offers a fair and transparent process that will encourage an open culture that values feedback
  • Encourages a commitment to continuous development
  • Reinforces the link between behaviour and performance which can help to build a performance culture

Individual:

  • Provides an opportunity to find out the opinions of the people they work with
  • Feedback is more likely to be accepted as it is coming from a variety of sources
  • Can improve the dialogue between appraisee and manager
  • Encourages increased self-awareness which can improve working relationships with colleagues, customers, suppliers and partners
  • Encourages a focus on personal development which will lead to improved personal effectiveness and performance
  • Helps them to feel valued by the organisation and can lead to increased engagement, loyalty, and job satisfaction
  • Improve team- working by raising awareness of how others perceive individuals as a contributor to the group